CRM Manager

CRM Manager

Location: Amsterdam, Netherlands

Work Setting: Hybrid

Employment Type: Full-time

Industry: Technology / Online Delivery

Function: CRM / Customer Marketing / Retention

About the Role

Seeking a CRM Manager to lead multi-channel customer retention programmes across email, push, SMS and in-app channels. This role combines CRM strategy, data-driven optimisation, experimentation and cross-functional collaboration.

Key Responsibilities

• Design and optimise multi-channel CRM campaigns focused on retention and customer lifetime value.
• Drive A/B testing, segmentation and personalisation to improve campaign performance.
• Streamline CRM processes, voucher planning and campaign workflows across markets.
• Partner with local and international teams on CRM technology and AI-driven engagement.
• Collaborate with Data, Product and Brand teams to deliver relevant, customer-focused messaging.
• Lead strategic CRM projects, including new channels and cross-channel initiatives.
• Mentor junior team members and maintain CRM execution and quality standards.

Requirements

• Proven experience managing multi-channel CRM campaigns across Email, Push and In-App.
• Strong analytical skills with experience in segmentation, testing and retention optimisation.
• Strong stakeholder management and project ownership skills.
• Experience working across local and global teams in a fast-paced environment.
• Experience mentoring junior colleagues.
• Excellent English communication skills.
• Interest in CRM innovation, AI-driven engagement and emerging channels.

Izvor: https://www.linkedin.com/jobs/view/4468978640/

Nivo: senior