Creative Strategy Lead - DTC Beauty Brand

Summary

Creative Strategy Lead - Preferably full-time capacity

We’re looking for a hands-on Creative Strategy Lead to own creative strategy for a fast-growing DTC beauty brand.

What You’ll Own

• Lead the full creative process: research, testing strategy, concepts, briefs, QA, performance analysis and iteration.
• Build the monthly testing roadmap and weekly creative sprints.
• Personally develop up to approximately 10-20 concepts per week, depending on capacity.
• Set priorities and strategic direction for 2-3 Creative Strategists, who will help execute scripts and briefs.
• QA their briefs, review key final assets and provide feedback to the wider creative team.
• Analyse creative performance and decide what to scale, iterate, retest or stop.
• Improve our internal creative systems, including testing trackers, learning logs, templates, QA standards and SOPs.

What We’re Looking For

• 3–5+ years of performance creative strategy experience with Meta-first DTC brands.

• Strong experience across the full creative cycle, from research through performance analysis and iteration.

• Strong direct-response, customer-research and creative-diagnostics skills.

• Experience leading or QA’ing other Creative Strategists.

• Beauty, skincare or personal-care experience is strongly preferred.

• Proven experience managing creative strategy for brands spending at least $500K/month on paid ads, with experience scaling ad spend to $1M+/month.

We’re looking for an individual independent contractor rather than an external agency or production service.

About Us
We are a fast-growing DTC beauty company operating across multiple international markets.

Meta is one of our primary growth channels, with significant six-figure monthly spend and plans to scale substantially further.

We are looking for an experienced Lead Creative Strategist to take ownership of our performance creative function. You will define the creative direction, lead the team and build the systems required to produce and scale winning direct-response advertising.

This is a long-term, dedicated independent contractor engagement, paid on a monthly retainer. We are looking for someone who can commit their main working capacity to the business; it is not designed for part-time, fractional, agency or multi-client arrangements. You will work remotely from Europe or other continents, with agreed collaboration overlap with our Asia-based teams, while retaining flexibility in how you organize your work outside those collaboration windows.

This is not a social media, brand marketing or general copywriting position. It is a senior performance creative role for someone who understands how creative drives profitable Meta growth.

Why Join Us

• 100% remote: Work from anywhere in Europe without office attendance requirements.

• European-friendly schedule: Work primarily during European daytime hours while maintaining meaningful overlap with our Asia-based teams.

• Real ownership: You will have the authority to shape the strategy, team structure, systems and standards.

• Fewer layers: Work closely with the founders and move from decision to execution quickly.

• Meaningful scale: Apply your experience to substantial Meta spend, a large creative library and an ambitious growth plan.

• Opportunity to build: This is an opportunity to create a high-performing creative function, not simply inherit and maintain an existing process.

• Performance upside: Strong results can lead to meaningful additional compensation and expanded leadership responsibility.

• Long-term growth: As the business scales, there is a clear opportunity to expand your leadership scope and grow into a broader Head of Creative or Creative Strategy position.

How to Apply

Please apply through the provided google form and include:

• Your CV;

• One representative creative brief you have personally written or led. The brief may be anonymized or redacted;

• A short note on the largest DTC performance-creative environment you have supported, including the approximate monthly Meta spend range, creative team size you've managed and your personal level of ownership;

• Your current country and time zone, availability, and expected monthly contractor fee.

• Confidential or commercially sensitive information may be anonymized. We are interested in your strategic thinking, structure and level of ownership—not confidential client data.

• Shortlisted candidates will complete:

• Application review → introductory interview* → paid practical assessment → final founder interview and assessment discussion → reference check and offer.

*This is an independent contractor engagement; the successful candidate will invoice monthly and be responsible for their own local tax and statutory obligations.

Please include your availability, proposed monthly rate and whether you would be open to a longer-term full-time arrangement.

Job Types: Full-time, Contract
Contract length: 12 months

Pay: €3.000,00 - €6.000,00 per month

Work Location: Remote

Rad na daljinu: Da

Izvor: https://indeed.com/viewjob?jk=8c763ae49a47c09f

Nivo: senior