Marketing Specialist

Company Description PROLYTE, founded in 1991 in Leek, The Netherlands, is a market leader in developing and manufacturing high-quality, long-term use products for the event and entertainment industry. Now part of Area Four Industries, the world’s largest manufacturer and supplier of aluminium and steel trusses, stage platforms, and rigging material, PROLYTE supports large-scale projects with efficient implementation. The company is recognized worldwide for pioneering innovations such as the conical coupling system, VERTO truss, modular box corners, and complete stage roofs, which have set new industry standards. With headquarters in Leek and a central production site in the Czech Republic, PROLYTE serves a global customer base through a structured dealer network that ensures fast delivery and strong product availability. Driven by an experienced team and a “one-step-ahead” mentality.

Role Description This full-time, on-site Marketing Specialist role is based in Leek and supports PROLYTE’s global brand and product portfolio. The Marketing Specialist will plan and execute marketing campaigns, create and adapt content for digital and print channels, and collaborate with sales and product teams to promote key solutions and innovations. The role also involves tracking campaign performance, preparing reports, and contributing to marketing strategies that strengthen customer engagement and brand awareness. The Marketing Specialist will work closely with internal stakeholders and external partners to ensure consistent messaging and a strong market position.

MAJOR RESPONSIBILITIES:

Print & Product Collateral (30%)

·      Lead the end-to-end creation, updating, and production of all printed materials, including brochures, flyers, and the comprehensive PROLYTE product catalogue .

·      Ensure all technical specifications, product data, and branding elements are accurate and visually compelling across all print media.

Event Management & Exhibitions Marketing (20%)

• Supports to organize and execute international trade exhibitions, customer events, and the renowned PROLYTE Campuses (educational seminars).
• Collaborate with and support distributors globally to co-organize local events, product demonstrations, and training sessions.
• Contribute to selected A4I corporate events (A4I Riggers Academy), trade fairs (ISE), and cross-brand initiatives coordinated by headquarters.

Digital Content & Social Media (20%)

• Support the maintenance and enhancement of the PROLYTE Website , contributing to layout improvements and content updates.
• Write, edit, and publish engaging content for web news, blog articles, and social media channels (LinkedIn, Instagram, Facebook, etc.).
• Create or coordinate the production of eye-catching copy and visuals (graphics, photos, videos) that resonate with the entertainment and rigging community.
• Curate, design, and compile regular B2B newsletters to keep partners, distributors, and customers updated on product launches and company news.
• Support the Group Marketing team in the execution of selected global digital campaigns and shared content initiatives across A4I brands – e.g. creation of internal newsletters content from PROLYTE side.

Distributor & Customer Support (20%)

• Serve as the primary point of contact for marketing assets, proactively sending specific artwork, brand guidelines, and promotional materials to distributors and customers to support their local campaigns.
• Ensure distributor activities remain aligned with global brand standards and communication guidelines.
• Collects reference and maintain Bluhearter database life

Internal tasks & Ad Hoc Meetings (10%)

·      Coordinate internal and global marketing activities. Make sure everybody involved are constantly informed.

·      Manage external suppliers (e.g., graphic designers, merch suppliers), including task assignment, quality control, time tracking, and cost efficiency.

·      Prepare presentations and handle operational marketing requests across teams and regions.

KEY RESULTS AND DELIVERABLES

Product Launch Kits: Marketing packages (flyers, spec sheets, brochures) for every new product introduction or product facelift (e.g. Prerig , VER H40U , LSU August 2026 , Space roof November 2026).

Annual Product Catalogue: Delivery of the fully updated, error-free Prolyte master catalogue (digital and print layouts) - December 2026.

Exhibition Execution: Complete project management for major trade shows (e.g. PLASA, LEATCON, JTSE), including booth design, product samples, merchendise logistics and promotional activities  before and during the event.

Event and Content Calendar: A fully managed annual schedule of PROLYTE Campuses and customer events. A rolling monthly calendar detailing planned web news, social media posts, and articles.                                                                                                                                                               Newsletters: Regular, scheduled B2B newsletters on product and company news sent to the distributor network and customer database on bi-monthly basis. Ensure the PROLYTE marketing database remains accurate, relevant, and up to date, with a strong focus on high-value media contacts and strategic partners.

Website Updates: Timely upload of news, case studies, and updated product pages.       Artwork & Media Kits: Distribution of tailored ad graphics, banners, and localized artwork requested by global distributors.

KNOWLEDGE, SKILLS, EXPERIENCE AND BEHAVIORS

Experience in marketing, content creation, or digital campaigns.

Strong organizational and project management skills.

Ability to work effectively in a matrix organization and collaborate with international teams and headquarters functions.

Understanding of online marketing, customer segmentation, and campaign performance.

Attention to detail with focus on quality and consistency.

Proactive, structured, and solution-oriented mindset.

EDUCATION REQUIREMENTS:

Middle / Technical degree preferred.

LANGUAGE REQUIREMENTS:

English : Fluent

Dutch, Czech and other language are advantage

TRAVEL:

• Occasional.

Izvor: https://www.linkedin.com/jobs/view/4478981157/

Nivo: senior